Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. 


Search Engine Optimization or also known as SEO is a part of the digital marketing service which is the process of increasing traffic, quality or quantity of a website. It basically refers to the improvement of natural or organic results.

SEO primarily concentrates on Search Engine. It targets different kinds of search, including image, video, academic, news and industry specific search engines.

Optimizing a website involves adding or editing content, modifying HTML, and associated coding to increase relevance, and remove barriers for indexing activities of search engines.

Our Digital Marketing team at Implyfree also focus on a website’s SEO very closely, with the keyword research, content, and also other aspects for the website’s online presence to be improved.

Why is Search Engine Optimization Important?

  • Google has a set of rules regarding any website created on the web. SEO is not only about Search engines but good SEO practices improve the user experience and usability. Users trust websites having a presence in the top positions for the keywords they are searching for.

  • When a site gets more traffic, the trust of the website is increased. Hence SEO becomes as important for a website’s presence online and get more conversions from a click to buy a service they offer.

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